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Email marketing, 10+ years

Email should be your biggest revenue line. Usually it isn't.

I'm Russell. I've spent ten years making email the number one revenue channel for eCommerce brands, SaaS and service businesses. I run two companies that do it: Inbox Connect builds and runs your email program, and EmailDDx works out what's holding the current one back.

See what I run Book 15 minutes

Working from Chiang Mai, Thailand 🇹🇭

Russell Cargill
$34M+
Revenue generated
42x
Average ROI
40+
Brands worked with
10M+
Emails sent

All of it from email and owned audience, across Klaviyo, Beehiiv and Shopify accounts.

What I run

Two companies

Email is the one channel where you already own the audience, the data and the timing. Inbox Connect builds and runs the program that gets you to number one. EmailDDx tells you what is stopping you today.

Agency inboxconnect.co

Inbox Connect

Your email program, built and run by my team.

We run email for eCommerce brands, SaaS and service businesses. My team builds the flows, runs the campaign calendar, cleans up your segmentation and grows the list. You get the numbers by flow and by campaign every month, so you can see what each part earned.

  • Klaviyo flows and campaign calendar
  • Beehiiv newsletter growth and monetisation
  • Segmentation, list hygiene and deliverability
  • Copy, design and revenue reporting
Visit inboxconnect.co Get a free audit
Diagnostics emailddx.com

EmailDDx®

Diagnose before you fix.

A framework we developed in house to work out why an email program underperforms. It runs through the account's own history and data, tests the likely causes, and confirms which ones are costing you revenue. Built for Shopify brands on Klaviyo.

  1. 1
    Possible causes Everything that could be behind the numbers you are looking at.
  2. 2
    Evidence History, data and numbers pulled from your own account.
  3. 3
    Tests Run the tests that confirm the real causes and clear the rest.
  4. 4
    Ranked fixes Ordered by revenue impact, so you fix in the order that pays.

30-day guarantee. We keep going until the top root causes are confirmed, or we keep working free.

Visit emailddx.com
Start here

Which one sounds like you

“Email revenue is flat and nobody can tell me why.”

Find the cause first.

EmailDDx

“I want the whole email program built and run for me.”

Hand it to my team.

Inbox Connect

“I am not sure which of those I need.”

Book fifteen minutes and I will tell you.

Book a call
About

How I work

I start with the account's own data. Which segments carry the revenue, which flows earn their place, where the sends actually land. That tells you which fixes are worth money and which ones just look busy.

Then we work down that list in the order the money says, and measure each fix against a control so you know the number moved because of the work.

Most accounts I see have the same shape when we start. The list keeps growing, revenue sits flat, and the flows have run untouched since the day they were set up. There is usually a lot of money sitting in that gap.

Ten years in marketing, most of it in email. Around forty brands and ten million sends. I'm based in Chiang Mai and work with teams across Australia, the US and the UK.

Let's talk

Send me an account and I'll tell you what I'd do with it, whether or not you hire me for the work.

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